What is the Certified Patent Valuation Analyst Course?
You can’t manage what you can’t measure. You can’t monetize what you can’t value. Numerous studies report that intangible assets represent at least 70% of corporate value. The imperative of valuing patents has largely been met with anticipatory surrender on the part of corporate managers. This is unfortunate as the indifference to valuing patents is hindering the management and monetization of the largest category of corporate assets.
We believe the next decade will witness a surge in demand for analysts who can value intangible assets such as patents. Thus, The Business Development Academy has developed its Certified Patent Valuation Analyst Program. The CPVA curriculum is designed to prepare financial analysts, technology transfer professionals, intellectual property managers, licensing managers, inventors, patent lawyers and other business development executives with the skill set necessary to value patents.
One of the core components of the CPVA curriculum is immersion into the Patent Valuation Gauntlet. In deriving the value of a patent, PVG takes into account commercial value, assertion value, blocking value, cross-licensing value, reputational value as well as patent invalidity risks and design around risks.
Holders of the CPVA designation will have access to the PVG worksheets. CPVA designees will be eligible to stamp their valuations as having been run through the Patent Valuation Gauntlet.
What are the benefits of becoming a CPVA?
The Certified Patent Valuation Analyst (CPVA) is a unique designation that indicates that you are one of those rare individuals that have attained a high degree of proficiency in the process of valuing patents and emerging technologies.
This designation may help you advance in your career as an intellectual property manager, licensing executive, business development executive, patent agent, or patent attorney. If you are an accountant or valuation professional, the CPVA designation may help you win more clients and grow your business.
After receiving the required course credits and passing the exam, you may use the CPVA designation after your name. You must be a member in good standing of The Business Development Academy to continue to use the CPVA designation.
As a CPVA, you will receive all of the benefits of being a member of The Business Development Academy. The primary benefit is substantial discounts on all courses and events produced by the Business Development Academy. With courses in the fields of Intellectual Property, Corporate Transactions, Negotiations, Financial Modeling and Projections, Strategic Decision Making, Strategic Planning, Business Valuation, and more, you will find plenty of courses that will keep you at the top of your profession.
In addition, you may arrange to have your name appear on the CPVA site indicating that you have achieved the CPVA designation. You will be eligible to use the Patent Valuation Gauntlet (PVG) stamp on your valuations.
How do I become a CPVA?
You must successfully complete the following courses which are provided exclusively through the Business Development Academy:
- Valuation of Emerging Technologies
- Negotiating Licensing Agreements for Maximum Returns
- Advanced Patent Valuation
- Calculating Damages Resulting from Patent Infringement
Quizzes relating to the above courses are offered. Those CPVAs who pass these quizzes will have this achievement noted on the CPVA directory.
This seminar takes an in-depth review of more than 20 valuation methodologies such as the Cost, Income, Market, Monte Carlo, Real Options, Reasonable Royalty, and Probability Weighted Expected Return Methods as well as Bayesian Analysis, Binomial Lattices, and Markov Chains.
This seminar also introduces you to the Patent Valuation Gauntlet (PVG). In deriving the value of a patent, PVG takes into account commercial value, assertion value, blocking value, cross-licensing value, reputational value as well as patent invalidity risks, and design around risks. The PVG worksheet contains more than 500 issues that should be considered when calculating the value of a patent.
Excel sheets with more than 40 valuation methodologies are included with your registration.
Tremendous value can be gained (or squandered) through the drafting of patents. The value of a promising technology can be nullified through sloppy claims construction. This course explains best practices for:
- Balancing broad versus narrow claims
- Getting the mix of independent and dependent claims right
- Managing interactions with patent examiners
- Selecting and defining the most appropriate terms
- Managing the pace of patent review
You can gain (or lose) as much value by negotiating licensing agreements over a three month period as you can make during thirty years of intense research. This session is designed to enable you to maximize the value from your licensing agreements. You will learn when to use — and how to negotiate and structure — the following licensing terms:
- Royalty rates
- Upfront payments and milestones
- Granting options to take a license
- Sponsored research
- Royalty stacking
- Sublicensing issues
- Fields of use
- Most favored nation licensing
- Managing litigation
- Royalty audits
Most live sessions feature a Negotiating Battle™, whereby attendees participate in an interactive simulated licensing negotiation.
Numerous judicial rulings and the proliferation of non-practicing entities threatens patent value. On the other hand, the value of patents can surge when sustaining invalidity challenges. In addition to discussing a host of creative damages theories, this course will review basic tenets of patent infringement such as:
- Reasonable royalties
- Lost profits
- Price erosion
- Market size
- Reputational damage
- Market spoilage
- The Georgia-Pacific factors
- The 25% rule
- Cost of next best alternatives
- Running royalties vs. lump-sum payments